A MORPHINE-RELEASING baby spoon. A rattle with a heart monitor attached. A bottle with a connected face mask to help a newborn breathe while drinking milk.
These products from a brand dubbed Opi's aim to help infants suffering from opioid withdrawal, but they don't exist on the market. And the people behind them hope they never have to.
Each prototype represents a response to a baby undergoing opioid withdrawal. Together, they're part of a campaign to raise support for mothers struggling with opioid addiction, and for babies who inherit that struggle simply by being born.
"It's intended to bring awareness (and) education around newborns withdrawing from heroin and opioids, and the education and awareness around how do we support moms and really put the supports in place to have them start to get treatment when they think they may be pregnant and not be ashamed to come and ask for help," says Nancy Hans, executive director of the Virginia-based Prevention Council of Roanoke and co-founder of the Urgent Love Initiative.
The Urgent Love Initiative – a pilot project focused on fighting addiction, initially within 26 counties and 12 cities in southw